A step-by-step online course
Starting a business is exciting. And, with the invention of platforms like Shopify and Etsy, Squarespace and Instagram, starting a business these days is becoming easier and more attainable.
And, well, branding is a crazy important step in building a business. It can make a small operation feel luxurious, artisanal, elevated and bespoke. Or it can make it feel tacky, cheesy, unstylish and low-quality.
As your business grows and becomes more well known, it becomes harder to redo your branding—you have to build that brand recognition all over. It’s way easier to start off with something your proud of and excited about.
Here’s the catch twenty-two: great branding costs a lot.
Easily three to five THOUSAND dollars. (Fairly so, because it takes designers a lot of work.) I’ve found that a lot of people don’t have thousands to spend on branding right from the start. Sometimes there’s still sticker shock that a cheap logo is usually around five hundred bucks.
I get it. As someone who also has a small business, while raising a toddler and a baby, I don’t have gobs of money to throw at it. Website, business cards, marketing, packaging—almost everything is DIY.
Here’s the thing—as long as you’re a little bit scrappy and willing to do the work (I’ve found that most business owners have to be!)—you can brand your own business, and it can look incredible.
The missing piece is the knowledge.
I’ve packaged together every part of my branding process and created an in-depth course that takes you step-by-step on how to build your brand from the ground up.
Yes, as if I were personally mentoring you as a client and then telling you all my insider tricks on how to make a logo yourself, craft your brand colors, create a brand pattern, define your target market, and more.
I’m sharing e-v-e-r-y-t-h-i-n-g.
If you feel like—I know what I want my brand to look like, I just don’t know how to create it!—I give you every tool I have to create a unique, high-quality brand.
Branding has the power to push away customers or invite them closer. We’ve all experienced it. It’s the reason why so many of us walk around Anthropologie just to be inspired by their aesthetic. Branding gives your business legs to thrive. This is the opportunity to start off feeling proud of your business and invigorate others on what you’re doing.
SIGN UP & SET ASIDE TIME
Enroll in the course, and enjoy taking it at your own pace! Whether a few hours a day, once a week or once a month, you can go through the course on your own schedule. Enjoy binge watching or itching to get going? You have access to the entire course as soon as you sign up!
CREATE YOUR BRANDING
Once enrolled, you’ll watch short, practical videos. These videos will be followed by a workbook that leads you through the steps of design! By the end, you will have a clear idea of your target market and creative direction, in addition to crafting a professional logo, colors, brand pattern and typography.
ENJOY & CELEBRATE
Finished the course? Let’s celebrate!
You’ve set your business up for success
with an incredible foundation and a great aesthetic. Feel free to go a little crazy…
apply your branding to business cards,
a website, packaging, you name it!
Enjoy it and flex that creativity!
CHAPTER ONE
After this chapter, you’ll know…
- What is a brand? what is branding? And what’s the difference?
- Why some brands are weak and some are irresistable.
- How to craft an irresistible brand that attracts the right clients or customers—and inspires you as the business owner.
- How to create consistency throughout your branding by identifying and crafting your brand personality.
CHAPTER TWO
After this chapter, you’ll know…
- How to choose brand colors using a research-based approach— specific to your audience.
- Insider tips on how to choose the right colors for your brand.
- How to craft a professional mood board in Adobe Illustrator—so you nail your brand aesthetic.
- The professional way to work with color for printers or web. You’ll be able to define specific colors to use across multiple print and digital platforms.
“Totally worth it.”
— OUR TODDLER
CHAPTER THREE
After this chapter, you’ll know…
- How to choose a professional font for your logo.
- Where to look for logo fonts.
- The different types of logos—and how to choose the right logo for your business.
- My step-by-step process in crafting a professional logo in Adobe Illustrator—as well as insider secrets to creating a professional logo without designer experience.
- How to customize your logo further using pro Illustrator techniques.
CHAPTER FOUR
After this chapter, you’ll know…
- How to save your logos professionally.
- Where to use a brand pattern and whether or not you need one.
- How to create a brand pattern in Illustrator.
- How to choose typography for the rest of your brand materials.
- Tricks on how to use brand fonts effectively.
- Tips on thinking through brand imagery—and how to design a photoshoot that matches your brand aesthetic.
Got Questions?
WHAT IS THE SCHOOL OF BRANDING?
The School of Branding is an online course that walks you through my personal graphic design process. (The same process I walk my own clients through!) By the end of this program, you will have a clear idea of your target market and creative direction, in addition to crafting a professional logo, colors, brand pattern and typography.
WHO IS THIS COURSE FOR?
This course is for any business owner that wants to design or redesign their branding. If you feel like you have an idea of what you want your business to look like, but don’t know the step-by-step process to get there—this course will be a great fit for you!
WHAT'S THE FORMAT OF THE COURSE?
Short, practical videos ranging from 2-15 mins each. Followed by a workbook that leads you through the steps of design!
DO I NEED TO KNOW ILLUSTRATOR BEFORE TAKING THE COURSE?
Nope! In fact, I walk you through downloading and opening up the program for the first time. As long as you are comfortable watching short videos to learn a new program, you will do great at this course!
DO I NEED TO PURCHASE ADOBE ILLUSTRATOR TO TAKE THIS COURSE?
Nope! When we get to the Adobe Illustrator portion of the course, you can download a 30-day free trial. If you want more time to design your logo, Illustrator costs $30/month. (Also, I walk you through all this when we get to the Illustrator-specific section!)
CAN I DO THE COURSE AT MY OWN PACE?
Of course! Complete steps as you like, when you like. You can even repeat the course if you want to. You have lifetime access, including all of our course updates as they are released.
WHAT DOES "LIFETIME ACCESS" ACTUALLY MEAN?
Well, lifetime access is just as it sounds—you can retake the course as many times as you’d like for free, as long as the course is in existence. You’ll even get updates to the course when they’re released.
What’s the investment?
$297
ONE TIME PAYMENT
- Over thirty bite-sized videos
- A step-by-step course book
- Illustrator tutorials to create your logo; colors; pattern; and more
- My insider cheatsheet of the best designer fonts
- Twenty additional logo templates
- Twenty customizable submark templates
- 30-day money back guarantee
Check this out…
We are currently in a super exciting phase of this course! For a short time, we are looking for a small number of people to take this course for FREE.
To make this course THE BEST that it can be, we are finishing with a testing phase. Those taking the course for free would provide short feedback along the way and share final designs. If you would like to apply to be one of these people, click on the button below!